CORPORATE OBJECTIVE OF DRAGONLANDS MARKETING SDN BHD
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Dragonlands Marketing Sdn Bhd (hereafter referred as Dragonlands Marketing) was
incorporated with the objective of being an independent project Consultant &
Management firm for LEISURE and HOSPITALITY related businesses.
Dragonlands Marketing is managed and operated by a team of professionals with vast
experience in the development, marketing and management of timeshare, club, property
and hotel operations.
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With the hospitality and leisure industry making major contributions to the
development of the Asian economies, Dragonlands Marketing offers hotel, club
and resort owners the opportunity to convert their assets into more profitable
ventures by creating additional business components for additional revenue.
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Our Mission: To integrate projects comprising property and hospitality operations
with timeshare and club operations, resulting in greater profit efficiency and higher sales
revenue from cross selling opportunities.
Our team of consultants are well versed with the policies and guidelines necessary to
regulate and promote the development of the timeshare and club membership industry.
Our long-term objective is to promote healthy and well-regulated industries with strong
emphasis on effective consumer friendly sales and marketing techniques.
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WE ENSURE:
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Developers, Resort and Club Operators, Club Members and Consumers alike benefit through
a combined, high-tech global marketing structure and the ability to include world class
affiliations and synergistic alliance into their current establishment; thereby increasing
revenue and achieving a superior level of customer satisfaction.
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· A new level of business profitability with strong global marketing focus, a competitive
advantage offering cutting-edge technologies which afford unprecedented marketing
opportunities.
· Quality and choice affiliation with world class organization, increased sales, new market
avenues, improved prospects and a distinguished clientele. In addition, each resort is
represented by point-of-sale and online virtual presentation as well as Intranet integration
for booking, tracking, control and reports.
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PRE-OPERATIONS CONSULTANCY SERVICES
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PROJECT FINANCIAL FEASIBILITY
· Feasibility Analysis
· Cash-flow Projections
DEVELOPING THE MEMBERSHIP PRODUCT
· Product Features and Design
· Pricing Strategy
· Affiliation and Exchange Programs.
· Membership Rules and Regulations
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DEVELOPMENT OF LEGAL & REGULATORY DOCUMENTS.
· Industrial Policy and Guidelines
· Trust Deed
· Operational Rules and Regulations
· Legal Documents of Sale
· Prospectus
APPLICATION FOR APPROVAL FROM AUTHORITIES
· Project Approval from the Authorities
· Legal and Regulatory Documents
· Sales and Marketing Documents
DESIGNING THE FUNCTIONAL AREAS OF OPERATIONS
· Marketing & Sales Centers
· Service Centers
· On-site Facilities
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SALES & MARKETING SERVICES
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SETTING UP AND MANAGING THE SALES & MARKETING TEAM
· Recruitment and Training
· Management
· Appraisal & Incentives
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